Plenty of research was done on pilots initiated by cities around the world in order to create the best experience for potential users in Chicago.
Chicago!
How might we change the perception of multi-modal transportation from being a pain to an experience to regain and increase ridership? I set out to find a solution to this question by providing a better user experience through the use of an easy to use and exciting interface that encouraged commuters to collect rewards for using public transit. Chicago! is a conceptual phone app that looks at what the future of public transit could look like. The year long class was guided by its partnership with the Chicago Transit Authority as well as many other tech companies.